“Bullish on ITC shares, advising fresh investors to buy above ₹268 for a short-term target of ₹290, maintaining a strict stop-loss at ₹255. Existing shareholders should hold with a stop-loss at ₹248, upgrading to ₹255 once the stock closes above ₹268. The rally is fueled by price hikes in select cigarette brands, suggesting improved profitability and margins in upcoming quarterly earnings.”