Bearish on Quick Service Restaurant (QSR) chains for the long term, advising investors to stay away entirely. The sector faces structural challenges in India due to outrageously high retail costs (mall rentals, maintenance, power) and increasing competition from cloud kitchens, which erode profitability and brand moats.

Ajay Srivastava’s track record: 3 graded calls · 95% CI 6–79%

ITCBearishCalled 10 Feb 2026
Verdict:PENDING

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